My name is David Hooper. I just set up this blog for people interested in both online and offline marketing. And here is why you should trust me...
I'm 33 years old. I've had an email address since I was 10.
I've been marketing online since the early 80s...back in the day of bulletin board systems and online networks like CompuServe and Q-Link. While in high school, I expanded into direct mail.
I have plenty of experience and know what works as well as what doesn't work.
Although I have dozens of "niche" sites for various products and services, I work in these areas primarily as a "testing ground" for my main business...music. This is what I am best known for. I have a nationally syndicated radio show on the subject (get the podcast free), I've got 6 published books, and I'm an in-demand speaker.
I take marketing seriously, but view it more like a game than anything else...
In this country, money is important to people. So I look at it as the ultimate skill to make somebody want to part with it. Somebody has money, I want it, and I've got to use my skills of written words and speech to persuade him into handing that money to me.
This isn't force...that doesn't count. I'm not holding a gun to somebody's head and making him do anything; I'm simply encouraging him to want what I've got more than he wants his money.
It's a great skill to have. And I hope this blog will enable you to do the same...
I encourage you to bookmark this site (Yahoo! / del.icio.us) as well as sign up for updates via email. I've got some great resources to share with you as well as a way of looking at things you won't see elsewhere.
