As I mentioned last week, one of the best things that you can do for web traffic and increasing conversion on ad campaigns is to have a compelling domain name. You'll also increase word-of-mouth in a big way, since people love to spread witty humor.
How many "seduction" sites have you seen online? Tons... And if you're in this market, there are dozens of packages you can license so you won't have to go through the headache of creating a product yourself.
This stuff is easy to put up and will usually make your investment back without a ton of work, even if you just put it out "as-is." There are a lot of lonely men in the world, so if you can get traffic, it's pretty much like shooting fish in a barrel. But when you change up a few things, just to do a little more than everybody else selling the package, it's not hard to make 2-3x as much money...if not more.
I picked up licensing an "online dating" product maybe a year or two ago. Just wanted to fool around with it and try out some new things because the market is very competitive and I like a challenge.
You can change up the copy, which is a good idea. But there are some markets so competitive that there is a "Law of Diminished Return" that kicks in when you spend too much time with them. As I've mentioned before, I'm in the music business and don't really have the desire to be an "online dating" guru...I simply wanted to throw up a "quick and dirty" site that would bring in a little money each month.
I don't remember exactly what i did to this package, but the two main things I did...
1. Change up the headline.
2. Give it a compelling domain name.
This is easy to do and will set you apart from everybody else selling the same product. And if you can relate the domain and the headline to each other, similar to what I did with this blog, so much the better.
The site... HeMustBeRich.com
You've heard that saying before, right?
I do a lot of sites like this...something that doesn't take itself too seriously. And if you've ever seen the "seduction" market, you'll know that most of them do.
When they zig, you zag. Another lesson for you...
