Somebody just sent this to me. I think it's a great example of marketing, not only in the fact that it's viral, but it uses "delayed gratification" to get you to hear the entire message.
Unfortunately, after the spokesmodel is done talking, the video takes a turn for the worst by showing graphic images of animals in factory farms and slaughterhouses. Of course, what's in the video is what happens to these animals...
So how to you get a message like this across? On one hand, for PETA, it's important that people know how animals are treated, but on the other hand, will these "extreme" images cause people to turn off the video and ignore the message completely?
Your thoughts?
Watch more PETA videos at PETATV.com.
