A user friendly and good looking website is one of the many keys to success. You could have the best product in the whole world and the website may have excellent SEO, but a terrible looking and poorly designed website will not maximize the potential of your website. This article will hopefully give you at least one way to make your website more “people-friendly.”
First of all; K.I.S.S. KISS?? Yeah… Keep It Smart & Simple. Use a limited number of colors to make your website easy to look at. A lot of flashy colors may look cool to you, but most likely it will only irritate your visitors. Also remember that a huge part of people today, still, are on low bandwidth connections and flashy things may make your website loading too slow for them = lost visitor and lost sales…
Another important aspect of your design, especially for sales letters, is to give your website a “face.” Simply put a picture of a human on your website. Even a small one will do and it doesn’t have to be your or someone you know. Smiling faces always attract people.
Humans are social beings and for some strange reason do we like to see other humans faces. If you are stuck in front of your computer all day long you may feel lonely and especially if you are working from home in front of a pc it can become rather impersonal and “cold” sometimes. There are e-mails, msn, forum posts etc and we do interact with other people like never before but the true warmth of another human being is missing. Faces can repair a at least a little bit of this feeling. A smiling face, or your face on a sales letter does not only give a more human touch to your website but it also gives a lot more credibility. And credibility equals sales!
Also, putting a smiling pretty face on your contact page is always a good start as this will make the visitors feel they are actually contacting a real person and not just sending an e-mail into cyberspace. And if you use testimonials get a photo to go a long with their recommendations. Remember, though, to NEVER use false testimonials or pictures of “fake” people on your website as this in fact is illegal.
If you for some reason do not want to share your own face on the net, you can find some great, relevant, faces at www.freestockimages.net. Also search for “royalty free photos” or similar in Google and many good websites will show up in the results.
All website owners, including you, have got the ability to put pictures onto their web pages. There is no reason not use such a powerful tool that not only will increase sales but also increase the actual look and feel of your website. All research proves that humans like to interact with other humans, so make sure you put pictures onto your websites like I’ve explained in this article and you may find your visitors will most likely stay a little bit longer on your site.
