I have often seen Google’s TrustRank and Google’s Sandbox filters discussed in forums. But what are they and how can we manipulate these filters? Google is still pulling over 45 percent of the traffic from the search engines and therefore it is very important to rank well in Google. Being able to utilize TrustRank is a huge advantage for any Search Engine Optimizer.
First we need to define what these filters are:
Most people know of the sandbox but fewer are aware of the impact of TrustRank. The Google sandbox and the Google TrustRank are both software algorithms that tries to filter websites through a series of factors to either penalize a site or hopefully give it high rankings. One of the main factors for these two filters are; time.
Not being indexed by Google? How long have your site been operative? The age of your website and domain name both have huge influences on the rankings of your website Google. MSN seem to be following most of the Google algorithms as well, but whether or not they take the ago factor into consideration when ranking your website I have not seen any proof of. However, MSN and Yahoo generally show rankings much sooner then Google and will also normally give you higher ranking. Google’s algorithm also takes your link popularity into consideration when calculating your page rank and they tend to link organically grew inbound links.
Due to the Google Sandbox filter some say it is likely you will not see great results in google for about 8 months to a year after you have launched your site. However, I have seen quicker results and even if you get your sited indexed by google in a week, a day or even a few hours after launch, RANKINGS will not come for a long long time. When Google see that you are serious and your site have been online for a while it believes it can "trust you" may begin to rank better.
If we put websites into just two categories or "holding tanks" TrustRank would hold those who are trusted by Google and SandBox would be those sites that are either new or have been found unethical by Google.
One way to get "TrustRanked" by google is to only do ethical SEO practices that Google endorse and to only deal with quality optimization and quality inbound links and most importantly; you must have patience. Google needs to get to know your website and trust it!
