NOTE: This is part of a series I am doing here, which explains how I am marketing my new book, Ask, Believe, Receive - 7 Days to Increased Wealth, Better Relationships, and a Life You Love. If you enjoy the "behind the scenes" info on this promotion and feel the book would help you, please purchase it. :)
I'm not here to embarrass anybody or call people out, but if you really want a book to sell, it has to be good. Now, "good" is a matter of opinion. Not everybody is going to like everything, nor should they, but some of this stuff is pure junk. And I'm talking about...
- audio transcripts
- 20 authors, with each writing a single chapter
- 200-page sales letters with a full color cover
Releasing something like this will kill your credibility. People aren't idiots. Just look at some of these reviews...
Not really a "How to" book,
This book is a real deception.It is compound of several old interviews about how other people got rich in the Internet without giving any real specific details. Finally, the author uses 50 pages of the book you are paying for to promote other products.
Plenty of Hype - Not Enough Content!,
I'm disappointed to say this book is just one long 117-page sales letter. [NAME REMOVED] is a well-known promoter and marketer and this book contains basic snippets of information without really revealing much content. Lots of web site addresses and links to go check out but many of those just promote products. The information that is exposed is pretty old-hat in the Internet arena now, such as "squeeze pages" - there I've just revealed the main "amazing new" concept of the book.
Did the other reviewers read the same book that I did?Wow! Where do I start? There were probably 50-60 grammar errors in this very short book. Didn't the author have a proofreader? You will be feeling like you wasted your $10 with this. Even the 3 free bonuses listed on the cover aren't accessible. The link provided in the book doesn't work. The author states in the Introduction, "This information is going to blow your mind..." That it did for its lack of value. The few simplistic secrets that he refers to as his "little known system" are all over the internet, and are free. He admits to being a promoter, and it shows!
Just a few of many...
Again, the definition of "good" is relative, but you can't fool people when you're trying to sell them one of the formats I've mentioned above and all of the positive reviews of from your marketing buddies.
And what's sad about this situation is that is really doesn't take a lot of time or effort to do something good. A little bit goes a long way when it comes to editing and proofing...and all of that can be outsourced. And I've found the business world very forgiving of "lack of content" if there are just a couple of good ideas within the entire book. And I know these guys have good ideas...
So to take things in this series back a bit, let me say that the way I'm telling you to promote your book will definitely work, but it works 1000x better if you have something good to work with. :)
