NOTE: This is part of a series I am doing here, which explains how I am marketing my new book, Ask, Believe, Receive - 7 Days to Increased Wealth, Better Relationships, and a Life You Love. If you enjoy this kind of "behind the scenes" info and feel the book would help you, please purchase it. :)
This doesn't have anything to do with my book, but these guys are doing something cool to promote their upcoming book, which I think you can learn from...
First of all, they're buying a ton of their own books in order to guarantee the title gets on the New York Times book chart.
Taking that into account, if somebody buys their related training program, they get mentioned in the book. Then they'll be able to say, "I was involved with a New York Times best-seller."
The concept would probably work with or without the NYT thing, but it certainly helps to have it. Books are a dime a dozen, so this is something that sets this one apart.
But I've got to wonder what the final deal will be...
I've worked with bands and musicians who have used a similar "donate a few bucks to help me record a new album and get mentioned in the liner notes" with good results, but the thing they have going for them, that this promotion doesn't, is a "starving artist" persona which makes people feel that the thing wouldn't happen had it not been for their donation.
And the movie Clerks 2 had a similar promotion, where people were mentioned in the closing credits...in a very small type.
So I'm hoping this will be more then a bunch of people listed in 4 point font...
Too early to tell though. It might be cool, or it might fall flat. But it's definitely going to be interesting to watch. And again, definitely something you can learn from when it comes to your own book marketing.
The book isn't due for another 11 months, but they've already started to get the word out via a report and videos which talk about the concept.
