Pay per click traffic is one of the best means ever devised for delivering traffic to your website. Even if you have a very small budget to work with you can still use pay per click advertising to jumpstart your online marketing. There are many pay per click platforms available but the most popular is Google Adwords.
Instead of offering placement in the standard search engine results, Google Adwords allows advertisers to place their ads in the right hand column of search results. Although Adwords can be a great tool in your overall internet marketing strategy, you need to be able to setup and manage your campaign properly in order for Adwords to actually be effective.
Using Google Adwords essentially consists of three elements: keyword selection, keyword bidding, and writing ad copy for the keywords you have selected. All three elements are crucial to the success of your adwords campaign. The easiest way to select your keywords is to use the keyword tool provided to you by Google. This tool is very basic and if you really want to see results you need to use a paid keyword research tool.
There are many keyword research tools on the market but by far the best ones are nichebot.com which charges a monthly usage fee and Keyword Elite which only charges a one time fee. For your campaign to succeed you need to identify as many low competition keywords as possible. Both nichebot.com and Keyword Elite allow you to do just that.
Keyword bidding is fiercely competitive with advertisers scrambling to be in the top advertising spots. The top three spots on Google Adwords are by far the most expensive and the number one spot is the most coveted. Interestingly, recent studies have shown that the number one advertising spot is not necessarily the most cost effective spot for your ad. Researchers found that internet users have a tendency to click on the number one spot impulsively rather than thoughtfully.
This means that the number one advertising spot actually receives many visitors who are not really interested in what the vendor has to offer. To get the most bang for your advertising buck, ignore the first three advertising spots and concentrate on being listed in the third, fourth, and fifth positions.
Your ad copy is what internet users actually see when they search for some of the keywords you bid on. Because you are competing with so many other advertisers, you have essentially just a few seconds to convince someone to click on your ad. This means that your ad really needs to stand out from the crowd. You need to use as many trigger words as possible within your ad and clearly spell out the benefits of the product or service you are promoting.
Don’t confuse benefits with features. A benefit explains how a product feature actually benefits the consumer. After your headline, the first line of your ad text should clearly lay out the benefits of your product or service. Don’t be afraid to make periodic changes to your ad. Google allows for automatic split testing so you can make a small change to one of your ads and then test your new ad against your old ad. Split testing is one of the keys to success with Google Adwords.
