There’s no such thing as a perfect system. List building itself is a trial-and-error process. In the end, the success and failure of your list building lies on the decision of your targeted customers.
But if you want to increase your success rate, make sure that you steer clear from these top list building mistakes.
1. No niche
One of the biggest mistakes in list building is, not knowing who your targeted customers are. There’s a huge tendency that you will be attracting the wrong customer base. These are the people who aren’t really interested in what you’re selling or your business but perhaps on your freebies only. You cannot expect excellent sales conversion with them.
Thus, it’s very important that even before you begin your mailing list, you already have a clear idea about your target market. It will be very easy for you to design your list that way. You can pick words that are fitting to your targeted customers, and you can come up with offers that will surely be of great interest to them. Most of all, they are the likely ones who will become your first and hopefully steady customers.
2. Too Much Product Recommendations
Don’t make your mailing list an excuse to send them sales letters. Keep in mind that you need to give them the freedom to actually buy or not your products and services. Rather than focus on product recommendations, provide them with worthwhile information, which can be of great use to them. Spend some time researching. Pitch in your products once in a while and only when they are worth discussing. Limit your product reviews. The most important thing is you can build your credibility as an expert in your chosen field.
3. Not testing your mailing list.
There are a lot of reasons why many people don’t succeed with their mailing list, and surprisingly, one of them is the fact that their opt-in boxes don’t really work. It may mean that your targeted audience are receiving an error message every time they submit their full name or e-mail address. There’s also the possibility that their registration doesn’t become part of your database.
You can verify if your opt-in box or your mailing list is working properly by testing it yourself or asking few groups of people to register. Take note of any error or loophole in the process. Before you even promote your mailing list, it should already be working properly.
