If you want to gain excellent rankings in various search engines and you like to obtain high amount of traffic to your website, you must perform search engine optimization techniques.
The only problem is not all strategies that you will probably learn are right, simply because they have been practiced. Some of them are considered to be unethical not only by celebrated webmasters but, most of all, by search engines. On the other hand, they may not work since they’re already outdated.
Here are a couple of things that you should not do:
1. Copying somebody else’s content.
Content plays a very vital role in search engine optimization. It can give you the inbound links that you want and send droves of people checking on your website. However, it doesn’t mean that you plagiarize other people’s work—copying everything to a T. Plagiarism may also imply paraphrasing paragraphs and sentences: different words but exactly the same thought.
This doesn’t bode well to the original writer, to Internet users, and to search engines. For one, Google is very adamant in killing websites that are simply copying other people’s content. Secondly, you will only damage your credibility if you’re going to use it. Nevertheless, if you’re truly pressed for time and you need some great content badly, you can check out article directories and republish articles. Don’t forget to include the resource box and don’t alter anything.
2. Applying the same keywords and meta tags in all of your pages.
All of your pages should be considered unique if you want to gain the approval of search engines. That only means that each of your webpage should have a completely different subject but related to the overall theme of your website. Make use of other keywords and meta descriptions.
3. Stuffing keywords.
There’s definitely a good reason why many say you have to at least limit your keyword density to 3 to 5 percent. This is to ensure that you don’t end up stuffing your articles with the same keywords. Whether you like it or not, it’s very annoying, and besides, search engines consider this technique as unethical.
4. Using too much flash.
Flash can make your website look very attractive, but it doesn’t help you in your quest for better search engine ranking. Instead, it can work against you. Search engine spiders will find it very difficult to index your pages. Second, these automated applications are programmed to read text only, not images and even flash.
