In the world of search engine rankings, your ultimate goal is to land the first spot in search results using a targeted keyword. One way to do that is on-page optimization.
On-page optimization refers to the improvement of both content and structure of the website so you can have better chances of improving your page rank. There are numerous techniques available, but it does not mean that everything is actually applicable. Black hat strategies are frowned upon. Thus, if you do not want to hurt your rank and even your reputation, here are some excellent techniques in on-page optimization.
1. Keep relevancy in your content.
One of the major reasons why webmaster would want to link to you and you are receiving massive traffic is because of your content. With your articles, you may be using a number of high-ranking keywords. Their purpose is to allow your article to show up once Internet users utilize your keywords in searching for information.
When writing articles and playing with keywords, keep in mind that they should be relevant to the articles that you are writing about. As much as possible, your content should appear natural. Place your keywords at the right places. Most of all, do not overstuff them. Not only does it make your copies sound incomprehensible, but you will likely get punished by search engines because of such technique.
2. Validate your HTML.
There are a number of disadvantages when you do not double-check your HTML code. One of these is you will never rank well in search engine results. What’s more, your website appears disoriented in some of the Internet browsers.
To validate your HTML, you can utilize a W3C HTML validator. All you need to do is to place your URL and allow the application to analyze your HTML codes and your HTML structure. In the end, it can give you a list of errors that you may have done in your webpages. You can then come up with the best solution to your problems.
3. Settle for bold in your heading tags.
One of the most effective ways to rank well with a particular keyword is to place it in your heading. This is because search engine spiders “read” your content from top to bottom. However, to further increase your chances, set it in bold. Spiders will view your keyword as highly relevant to the theme of your website.
