If you thought that your job as a copywriter ends when you have written the last word of your article, you’re dead wrong. When you’re trying to attract people into your website through the use of articles you submit to article directories, it’s never enough that you leave links in your body. Oftentimes they are not clicked at all. The best way to generate leads is to develop the most compelling resource box.
What’s a resource box? It comes in different names, such as Author Bio or Author Box. It’s found right after every article. This is a portion where you can freely promote yourself, your business, and capture their attention without having to fear of getting disapproved by the article directory because it sounds like a press release. You can make use of the resource box to add at most 3 links to different pages of your website. You can further establish your credibility as you can describe your professional background and your experience related to your chosen topic.
Writing a resource box, however, is a challenge. Like developing your own article, you need to come up with something that’s interesting and informative using such limited characters. To fully maximize your resource box, here are some important items that you shouldn’t do without:
1. Write your name and title.
Though your name may be stated even before the article, it should still be added in your resource box. It will give your reader time to relate your title to the overall gist of your article. They can associate the copy to a particular person.
2. Develop your sales pitch.
This is usually a one-liner or 3 sentences that encompass the unique features and benefits of your products and services. You can very well give your readers all of the reasons why they need to visit your website.
3. Add the URL of your website.
You may already have text links in your body, but just to be sure, add the complete URL of your homepage in your resource box. Don’t be scared of not getting clicked. As long as you can provide a very impressive sales pitch, your readers are still going to click on your link.
4. Know what kind of response you want from your readers.
Do you want them to visit your website? Perhaps you have some ebooks that you want them to download? Are you asking them to fill out a form? In the end, you should be perfectly clear of what you want your readers do to your resource box.
Before you develop your resource box, make sure you have already read the guidelines of the article directory. This is the safest way of getting their approval and getting published in the World Wide Web.
