"Will it Blend?" is a video series developed by a blender company, where various things are blended to show how powerful the blender is. Things like...
- An iPod
- Guitar Hero III
- Halo 3
There are dozens of videos in the series, most of them dealing with very timely topics. Such as this one...
Who would have thought blenders could be so exciting?
This series works for a number of reasons, but one of the big ones is that it deals with stuff which is hot now. People are talking about politics today. A few months ago, they were talking about the iPhone. Halo 3 was hot. Harry Potter was hot. When "Will it Blend?" deals with these topics, it captures momentum which is already there.
My question for you...
How are you using current events in your marketing? Post responses below.
