John Reese wrote a blog post recently about how the "Mr X" thing isn't working with Internet marketing anymore and how IM people have to brand themselves.
If that's the case, there will come a point when only the most dynamic, most charismatic people will prevail.
And when that happens, all the techie geeks who simply sit in front of their computer for hours at a time and really can't connect with people are going to have limited success. The bar will be raised by those who do brand themselves and people like most of the "gurus" we have now, won't be able to keep up.
It's already started to happen... Don't believe me? Check out some of the videos which have been released by "gurus" lately...especially the ones where two of them get together. The inside jokes, the "template" they're all following, and how they can't relate to each other, much less people who are watching...
The "transparency in marketing" trend is going to kill these guys off, when they attempt to share their personalities, yet lack the social skills to connect to anybody.
Times are changing in online marketing.
It's kind of like when music videos started to become popular. Suddenly, musicians like Christopher Cross had failing careers. A great songwriter and great musician, but the business made changes he wasn't ready for.
IM will be the same.
So, if you're got charisma, be prepared...your time is coming.
Thoughts?
