What is a Squeeze Page?
It sounds like it has something to do with fruit. What you are squeezing is not produce but people. You want their information for your list. Whether you are looking for sales leads or subscribers, a squeeze page is an effective way to get what you seek.
A squeeze page is essentially a landing page. It can be your home page on your site, but if you are running more than one marketing campaign, it can be a separate page, the purpose of which is to get people to opt-in to your list in exchange for something.
What can they opt-in for? It can be newsletters, free reports, free analysis, catalogs and the like. You choose who you are looking for and what media will get the names and email addresses for you.
These pages are important because their sole purpose is to get the reader to perform an act that has been predetermined by you. The "act" does not involve sales directly. You want to gain the trust of your potential customer before you ask them to consider buying something from you.
One benefit you will gain here is a list of subscribers that are within your target market. Someone who is not interested will not sign up. Using a squeeze page as a sales page can draw people who are not within your target market. If you post a page that offers "get rich quick" scenarios, you are guaranteed to get lots of takers but not the ones you want.
Characteristics of a Squeeze Page
People pay a lot of money to have squeeze pages constructed for them. With this page, you want to pull out all of the stops to get noticed by your niche. So, let's start at the top, the top of the page that is.
1. Headline. People glance over pages when they read on the Internet. Your headline may be the only chance to gain their attention. Sum that up in a few words and use it as your headline: "Researchers Say it takes Two Weeks to Make or Break a Habit." Don't forget to use the same keywords you researched for your website.
2. Get personal. Share a story that is relevant to your subject matter. Maybe you had a habit you wanted to create. Give the reader insight into your issue and how you solved it.
3. Get user-friendly. Use bullet points and numbered passages to gain the reader's attention. Emboldened wording stands out and lets the reader glance to see if you have to say anything that they want to hear.
4. The action. Don't forget to include what you want them to do. If it is signing up for something, tell them how to do it and what they will gain. Have your opt-in form clearly labeled with a link to your site.
Squeeze pages are one way of creating a targeted list of interested people who will hopefully become customers. They are a great way to not only grow your list, but potentially your profits too.