If you’re not advertising your online business in targeted ezines, then you are missing out. Ezine advertising has been an effective way of promoting your online business since the early days of the internet and it will be continue to be relevant forever.
Ezine advertising involves placing ads in newletters related to your business. That means that if your business is about gardening, you will be placing ads in gardening newsletters. The subscribers to the newsletters are interested in gardening products so your ads will be well responded to.
There are many factors you should consider when deciding on ezines to place your ads. Here are a few:
1. The number of subscribers
The ezine owner will tell you the number of subscribers he’s got. The higher the better. A higher number will ensure higher the redership.
2. Number of ads accepted
This is equally important. Make sure that the ezines you pick are not saturated with ads. If you place your ad alongside 20 other ads, there will be too many competition for you. Don’t place your ads in ezines that accept more than five ads per issue.
3. The frequency
Place your ads in ezines that are published regularly. Why place an ad in an ezine that will take ages before it is sent out. In fact, if it is not published regularly, that means the readers will not be reading it.
After picking an ezine, the next is to decide on the type of ad you want to place. The most common ones are
Solo Ads: These are the types that will go as a stand alone message to it’s subscribers. This is usually the most effective of all kinds of ezine ads
Top Sponsor Ads: These are the types of ads that placed at the top of the ezine. It is place before the message of the ezine
Middle Sponsor Ads: As the name implies, these kinds of ads are placed somewhere in the middle of the message. Not as powerful as the top sponsor ads.
Classified ads: These are the least effective of all kind of ezine ads but it is still good to use because they are usually very cheap. They are listed along other ads at the bottom of the ezine.
Start your own ezine advertising campaign today. It will surely turn your business around.