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Adwords Success Secrets

Unless you have been living on another planet over the last few years you will no doubt be fully aware of what an amazing program Google Adwords is for driving loads of targeted traffic to your products and affiliate offerings. Or at least it should be! Unfortunately, for many people they simply don't experience the success that they would like to see with their AdWords efforts. However, the good news is that this can be overcome by applying a few solid techniques to any Adwords campaign and letting the improvements multiply over time.

One of the key factors in having success in Adwords is that you want to have a large keyword list full of highly targeted keywords that are related to your niche. Many people struggle to get enough traffic to their sites via Adwords because they are only using a very small number of keywords and another reason is that sometimes the keywords they choose are simply not targeted enough to their offer to produce good conversions. The best solution to this problem is to use a good keyword software to generate as many good related keywords as possible for your campaign. There are many excellent software tools to find keywords on the market and quite probably the pick of the bunch would be Word-Tracker or Keyword Elite. These are paid tools and you should be able to make back your investment very quickly, however, if in the beginning you can't afford to buy these products then you can use some good free tools such as Keyword Discovery or the Google keyword tool.

The next crucially important point is that you want to have good marketing as part of your business model. If you don't have a good business model that converts clicks into customers then all of the previous effort is just going to be wasted. What you want is to have good Ads on Adwords and also good Sales pages and/or Squeeze Pages. It is beyond the scope of this article to go into copy-writing in detail but take note that it is extremely important to get this element correct. Learning from great copywriters like Michael Fortin and Dan Kennedy is a very good idea and will stand you in great stead for many years to come.

You also must test your marketing and continually improve upon it in order to bring down the cost of lead acquisition and the conversion rate of your offers. Over time this can create an incredible improvement in your profitability. It is now especially easy and also free because Google has introduced it's new testing program Google Analytics.

How to Write Effective Google Adwords Ads

Writing Adwords ads is an art that must be mastered if anyone wants to get good results from their adwords campaign.

This is so because since there are many other ads competing for the eyeballs of the searcher. We must also remember that there are the natural organic search results on the left that will add to the competition.

Google ads are made up of three parts just like most other kinds of ads. They are:

The headline

The body

The URL

The headline:

This is the most important aspect of your ad so it must be well written. Make it arresting and also make it arouse curiosity. Make sure it contains the words that you bid on.

Another technique that works is to ask a question as your headline. Then make sure that all your words start with capital letters.

The body:

In one short sentence, clearly state the ultimate benefit of your offer. For example, if you are selling an ebook on how to make money with resale rights products, you can say: “Discover How To Make Big Money With Resale Rights Products”

And like the headline, make sure all your words start with capital letters.

The URL:

This is a no brainer. Just type in your URL and you will be fine. For affiliates, type your affiliate link only in the destination URL box. Do not type it in the “didplay URL” box because showing your affiliate links on Google won’t look good. You can type in the merchant’s URL in the display URL box.

These little tips can turn out to be the difference between a successful Adwords campaigns and failed campaigns. Work on your ads and test the conversion over and over again.

Then you can decide on the best of all the ads.

Finding the Right Balance for Pay-Per-Click Arbitrage

Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in an effort to get people to click on your ads, is a tricky, but potentially very profitable tactic for making money online.  When using Adwords to drive traffic to Adsense pages, there are a few things to keep in mind.  You must find the right balance of content, relevance, and ads to keep Google happy, or else you’ll find your Adsense account banned and your website ignored by Google’s crawler.  Worse yet, you may blow loads of money in PPC to find only a fraction of your costs returned in ads.  Let’s look at some important factors in finding the right balance for your arbitrage campaigns.

Probably the single most important factor in pulling off a successful arbitrage campaign is relevant content.  If the page you send clicks to via Adwords (or another PPC engine) contains relevant content, you are clear.  Google doesn’t have a problem with arbitrage itself.   Google hates the horrible, nonsensical Adsense scrub sites that clog the internet with gibberish and deliver nothing of value to the users.  And who can argue?  When was the last time you searched for something important, only to find several sites full of gibberish and ads? 

Give the user content, whether a few short paragraphs or something longer, but whichever way you choose to go, keep it relevant.  If your page has relevant content, you will probably never hear a peep out of Google. 

The next important point is that you find keywords to focus your content around such that your ads deliver the highest per-click payout possible.  If you are paying 10 cents per click to bring a user to your site, and the most you get if they click on an ad is 3 cents, you can’t hope to profit.  The best you can hope for is that maybe they click two ads before they go and you only lose 4 cents.  What’s the point? 

There are many excellent tools to assist you in finding high-priced keywords.  Google’s keyword analyzer itself is one of the better ones.  Setting up an ad campaign and testing keywords through the campaign-creation is another sneaky but useful trick.  Aim for keywords that pay at least $4 or $5.  Make sure your content page title contains that keyword, and maybe drop that exact keyword once or twice more, while using several related keywords only once each.  Google has very clever algorithms, and it’s tough to get this exactly right, but it can be done!  Do not oversaturate your page with that one keyword or keyword phrase.  Google will ignore you! 

Now once you’ve picked your high-price keyword(s) to base your page(s) around, use the same analytical tactics to locate as many keywords and long-tail keywords as possible that cost next to nothing.  While less searched than the expensive ones, you can combine a large number of cheaper keywords and come out with plenty of traffic coming into your page.  You pay the cheap keyword price for these people, and get paid the high-keyword price when they click on your ads.  That’s the name of the arbitrage game.

3 Adwords Tips

As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites.  However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg.  There are ways to grab more traffic while spending less using Adwords.  Let’s look at three tips for doing so.

Tip One: Use Hyper-Targeted Keywords.

Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase.  In general, I use the following three phrases when selling “product”:

Buy Product
Purchase Product
Order Product

And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching.  So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product].  Depending on how hot an item you have chosen, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you know what to do with, and these are people who are ready to purchase right now!

Tip Two: Use Site-Targeting.

Another feature of Adwords that most users completely ignore is the site-targeting option.  Campaigns can be keyword-targeted or site-targeted.  The beauty of site targeting is that you can target sites at the top of the organic Google searches.  This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns. 

For best results, choose a few top keyword phrases and enter them into Google.  Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense.  Also notice the Adsense placement – is it near the top of the screen?  The top left position is best, but as long as the ads are visible without scrolling the page, that site is a great candidate.  When you paste that site’s root into Adwords, it may or may not be approved.  If it is an approved site-targeted ads site, you’re in business.  Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad!  Your CPM will be much lower than if the entire site was showing your ads, and you know your traffic is coming from people who searched for the term you entered.

Tip Three: Show the item’s price in your ad.

This one may sound simple, but it can really go a long way towards weeding out expensive clicks that had no intention of converting.  In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks.  It reduces the total number of clicks, of course, but those clicks are higher quality traffic.  This is especially effective if your price is lower than most other prices on the same product elsewhere. 

These three little tips will give you an advantage in the Adwords game.  Best of luck!

3 Important Pay-Per-Click Pointers

PPC, or pay-per-click ads, have the potential to reach an astounding audience on the internet.  Used correctly, PPC can drive loads of targeted buying traffic to your website.  PPC also doesn’t have to be expensive.  Let’s go over three pointers for getting the most PPC power out of your money.

Point 1: Use Long-Tail Keywords

Long-Tail Keywords are generally meant as keywords using four or more words.  Short keywords, such as “buy Viagra”, are over-bid, and will cost you several dollars per click.  Using keyword tools, you may find that there are several related long-tail keywords that get decent volumes of search traffic.  Perhaps “buy Viagra online pharmacy” or “buy some Viagra online now”, for instance.  These long-tail keywords will cost you far less, and while they receive fewer searches, you will ultimately receive many more clicks at a lower price. 

Point 2: Monitor Campaigns Closely and Use Split-Testing

Many campaigns that do not profit could be tweaked a bit to become profitable.  In many cases, certain keywords are underperforming, but you don’t know it until you really delve in.  Split test your campaigns, and make sure to weed out keywords that receive large numbers of impressions but a small number of clicks.  These are throwing off your CTR, or Click Through Rate, which causes your ads to place lower and cost more. 

Also, by split-testing, be sure to weed out keywords that receive lots of clicks but few conversions.  If the conversions don’t cover the cost of the clicks, then that keyword is unprofitable.  Axe it!

Point 3: PPC Shines for List Building

The one area where PPC really shines is in building lists.  Acquire (or create) a product such as a 10-page report or a 5-part email series that you can offer in exchange for an opt-in.  Create a page with the opt-in form, and set up an auto responder to send your opt-ins the promised product.  Then create a PPC campaign, be as wild with the keywords as you want, and set a limit on how much you are willing to spend before pausing the campaign. 

Driving large amounts of traffic onto the page short-term will allow you to quickly build a strong list for promotion of related products.  Your list will be your best friend, so build wisely!  If you create a product, allow users the option of opting in on the download page.  A list of people who have already purchased something is worth ten times as much as a much larger list of people who may or may not ever buy anything.  Think of your larger list as silver, and your buyer’s list as gold.

Using these pointers, you now have a competitive edge over your competition. 

4 Words to Increase Ad Response

We need to write ads to promote our products online. We need to write ezine solo ads, ezine sponsor ads, Google ads and lots more.

In order to make your ads pull, you need to include some mind altering words that make people buy.

Let's examine some of them.

1. Free

People love free things. Don't you? So use the word "free" in your ad. People want free incentives before they do business with you.

Tell them you are offering a free bonus or free sample of your product. Always remember to include the word.

2. New

People love new products. Despite the fact that lots of products are already in existence dealing with countless topics, new ones are still being sold daily.

Let your prospects know your product is new. You can say something like "Brand new report reveals how to ..."

3. You/Your

It's vital to make your prospects feel important. They want  to know what's in your offer for them and nothing else.

Say something like "How you can create ..." or "Increase your mental awareness..."

4. Guaranteed

Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product. So a guarantee spurs them to taking action by checking out your offer.

So go out and create new "killer" ads by including those four (4) words. They will surely increase your response rate and ultimately your bottom line.

These words will surely increase the potency of your ads.