Work Yourself Up!

10 Tips for Getting More Mailing List Subscribers

There’s a fortune that lays hidden in your mailing list. And…

The bigger your list, the bigger fortune for you to tap.

That’s why these 10 tips for getting more subscribers are almost as good as money in the bank…

1. Include a call to action at the end of your blog posts.

Let your visitors know that if they like your blog posts, they’ll love your newsletter content. That’s because you save some of your best niche tips, tricks and secrets for subscribers.

To get more subscribers, include a link to your landing page at the bottom of your posts, along with a reason to click on that link.

Example: Discover 101 more weight loss tricks for free – click here!

2. Encourage a viral effect.

You can get more subscribers simply by including a note at the bottom of every newsletter where you encourage your existing subscribers to forward your email to their friends, family and colleagues who could benefit from the information.

Example: “Do you know someone else who could benefit from these dog training secrets? Please forward this email to them – they’ll thank you for it!”

3. Use your forum signature file to get new subscribers.

If you’re visiting busy niche forums, include an ad and a call to action in your forum signature.

Example: “Free report reveals the health secrets your doctor doesn’t want you to know! Click here to claim your copy now…”

4. Point your Twitter followers to a free report.

You can use Twitter.com as well as other social media sites (like Facebook.com) to grow your list. Simply point your fans and followers towards your squeeze page to pick up a free report. Include this link on your profile page as well as in some of your posts (“tweets”).

5. Embed your links in your products.

Sometimes people share your digital products with their friends. Sometimes they give away or sell pirated copies of your product. Either way, you can benefit from this if you include links to your squeeze page in your paid products.

6. Drive traffic to your landing page using videos.

You can create YouTube.com videos for the sole purpose of driving traffic to your newsletter sign up page. To get the best results, include a call to action at the end of your video where you promise viewers they can get the second part of the video – for free – when they join your list.

7. Tap into Squidoo to get new subscribers.

Create Squidoo.com pages around niche topics with the purpose of driving visitors

to your landing page. In other words, when including links in your Squidoo page, consider making as many as possible point to your squeeze pages.

8. Co-promote with others in your niche.

Here you can swap endorsements with your partners. You can post your endorsements on your respective blogs as well as in your newsletters. I've also very successfully done ad swaps where I swap ads with other marketers.

9. Unleash the power of content marketing.

First create a multi-part article series around a niche topic. Then upload Part 1 to the article directories (such as EzineArticles.com, GoArticles.com and IdeaMarketers.com) and upload the rest of the series to your autoresponder. Use your article byline to encourage people to get the rest of the series (starting with Part 2) by clicking through to your squeeze page.

10. Form a newsletter co-op.

Do a co-registration deal with one or more people in your niche. That is, when a prospect joins your partner’s newsletter, they also get the option of joining your newsletter at the same time (simply by checking a checkbox).

Article Marketing and List Building

Article marketing is one of the best ways to gain traffic for free. Using your expertise in the niche market, you can attract the kind of readership that would be interested in the product or service that you are marketing. Use it to build a money-making list.

The goal of business is to make money. If you aren't successful, then you won't be in business for long. The goal of list building is to create a network of people who will play into that success over and over again. The money will come if you cultivate the relationship first.

Article Marketing

Most people choose niches that appeal to them because they already know something about it. Use this to your advantage with article marketing.

Article marketing involves writing stirring content that can be highlighted on your website as well as other places. If you aren't great in the writing department you can hire a ghostwriter or a ghostwriting service to handle the hard work for you. All you need to do is provide them with the information you want included in the articles.

Don't forget to include keywords. They are still important. The fabulous things that you write won't get read if no one can find it. Using keywords relevant to your niche can assure you a place on the first page of search results (or close to it once you get the hang of it). Then, others will learn that you have something important to say.

You can market your articles in several places. In fact there are quite a few directories that are in search of good articles. Quality is still the name of the game. Once you submit your work to these sites, they are reviewed by their experts before they are accepted. Appearing on popular sites like EzineArticles.com and Buzzle can increase your visibility and credibility.

Growing Your List

What you want to build your list are subscribers - people who will opt-in for newsletters, reports, email marketing campaigns and the like. If you are bent on selling them something at every turn, then your list will remain puny and ineffective. Concentrate on giving the readers what they want before you think about making the sale.

Provide information that is relevant to the target market. For example, for someone who wants to sell fishing equipment, write content that touts the benefits of fishing (relaxation, family activities, etc.) to them. After that, you can build up to how-to articles on different types of equipment or fishing tips.

When you give your readers what they want, they will come back for more. As they become comfortable with you, you can ask for their information and they will give it freely. These readers are now ready to hear more about you and your products.

Creating Expert Status: Writing Articles

What's the first thing you notice when you click on a website? There are words everywhere! No matter what other media marketing tools you use on your site, the ones that people still gravitate towards include words. Use article marketing to help you gain expert status as an online business owner.

Why Articles?

You might be wondering about articles. Perhaps you have shied away from them up until now because you don't write very well. Maybe your 11th grade English teacher scared the bejeebers out of you with her killer writing assignments. You don't have to go into therapy to write an article - simply write what you know.

Articles are the quickest and easiest way to drive traffic to your site. When people type all of those keywords into search engines, they are looking for information. It can come in a variety of forms but the one that most people know and are comfortable with is the article format. On your website, hopefully you have some form of content displayed there to keep your visitors happy.

Writing the Articles

Since you know a lot about the subject of your business, use that knowledge to elevate yourself to the level of expert. With what is trapped in your head, you could probably write a hundred articles.

How should you write? Create a list of topics that are related to your business. Because the subject is familiar, it will probably only take you about 30 minutes to write a 400 word article. This length is pretty normal for blog posts and article directories.

Did we mention article directories? These are the places where you will be submitting your articles to gain visibility. When you write articles, use the bio box to provide a link to your website so interested readers can find your business.

Some types of articles work better than others when it comes to promoting an expert status:

- How-To Pieces
- Tips
- Article Packs/Reports

With how-to articles and tips, you are sure to gain the reader's attention with bulleted and numbered points. Using numbers in the title also alert the reader that your work is something they want to check out. When you can put what you know into a format like this, you actually become an instant expert. And, the writing is fairly straightforward for those who doubt their skills.

An article pack can be created from ten or so articles that you have written on a similar subject. Marketing them on your site as a guide to "Learning Internet marketing" or whatever the subject of your business is.

Writing and submitting articles will get you noticed. Linking them to your website can increase your sales as you go from business owner to business expert.

Use Article Marketing to Gain Backlinks to Your Site

Backlinks are an important traffic generation method. By linking to your site from other sites and blogs, visitors always know how to find you with a click of the mouse. Article marketing is one tool in your arsenal that can yield a wealth of backlinks.

Article Marketing

Many people overlook article marketing as outdated, but it gets the job done and in the simplest fashion. What you want with a website is traffic and credibility. With so many websites and blogs all clamoring for attention, having a terrific reputation goes a long way.

Article marketing lets you share quality content with other online entrepreneurs and writers. When you submit to article directories, others can view and use your content. You get the all-important resource box to lead others to your online headquarters so that they can see more of you.

If you find an article directory that allows links in the body of the content, then readers can click and immediately find themselves on your website. Or, you can use the resource box to post a direct link to your site.

Optimize Your Articles

While you are writing informative content that others will want to read, don't forget that these articles are also ranked by search engines. With each article consider using keywords to enhance your rankings.

Let's say that you were writing about baking. Well, "baking" is a common search word so you could use some other word like "bread" or "baking bread." For that two-word phrase you want to use try and rank this article high by having it appear naturally several times. For a 450-word article, you don't want your keywords to appear more than 4-6 times. Search engines frown on overstuffing with keywords. 

Using Backlinks

If you get a chance to use contextual links, for goodness sake, don't use anchor text (the words that disguise the link) like "click here." That sounds just like an ad and others won't click it. Also, the service may frown on it as blatant advertising.

For your resource box, include catchy and enticing words. You will end with a link to your website, but this can be masked with anchor text as well instead of just the usual website address.

With your articles, don't give away all of your secrets. If you tell everyone all they want to know, why will they want to click and visit your website? Give them a taste of what you can offer. For the rest, they will have to make use of that link.

The written word will not be trumped no matter what anyone predicts. Article marketing has an important place in your marketing plan and adding links to all your articles (or resource boxes) multiplies your chances of success.

4 Quick Writing Tips to Make the Most of Your Article Marketing Efforts

Writing an article for article marketing purposes is a great way to market your product, service, blog or website. Content is what makes the Internet world go ‘round. Without information, the World Wide Web would be a boring place. The net is ever growing and expanding and it’s because of content it will continue to do so.

That’s all fine and dandy, but because of this fact, there is a lot of information on the same topic flowing around out there. How do you make yours the information people find, read and continue to come back for? Give your readers content full of quality information they are actually looking for – that’s how!

There are many ways to get your article noticed and in the hands (or on the computer screens) of your target market. I’m going to give you four specific areas to focus on that will greatly improve the odds that your article will be read, and, at the same time you will create a relationship with your prospects that can last a lifetime.

Know What You’re Talking About

Research is a word that many people dread. Most of those who shy away from research have yet to recognize its true value. If they did, I’m willing to bet they would change their tune on the subject. In order to come up with quality information for your reader, you will want to do research to come up with new ideas and find the latest theories and trends in your niche.

A lot of people assume reading a few blurbs about a subject here and there is enough to write a quality article. That is far from the truth. In order to really give your readers what they want to know, you’ll want to dig deeper. Determine who the experts in your specific area are, find out what they have to say on the subject and take a look at the items they are recommending. Do as much as you can to get background information and facts.

Researching your content improves credibility and expertise. You'll be able to present quality content people will want to read and continue to come back for. If you don’t have time to research a topic in depth, find someone who does.

There’s a reason they say “Knowledge is key!”

Clear the Cobwebs & Stay Focused

Hopefully you know what you want your article to sound like and what you want your reader to  do after reading it. Do you find yourself struggling with transferring what resides in your brain into an informative, smooth flowing article that gets the results you want? 

One of the smartest steps you can take when writing an article is to create an outline before you begin. This will help you to stay organized and on track. It works wonders for focus too. 

An outline doesn't have to be extremely in depth or comprehensive. Start off by planning the introduction, add a few key points for the body, and finish it up with a conclusion or miniature summary of your article’s main points. Here’s a little trick writers use to create their outlines.

1. Tell your readers what you’re going to be talking about. (Introduction)
2. Talk about it. (Body)
3. Recap what you just told them. (Conclusion)

If you’re thinking putting together an outline will only create more work for yourself, think again. In all actuality, it will save you time in the long run. Your thoughts will be organized and you’ll be able to focus on each individual piece of the puzzle that when complete will flow together nicely.

Spice Things Up with a Dash of Copy

The most important function of any article is to inform its reader. But, your article must get and keep their attention in order to inform, right? Absolutely!

Many people neglect to focus on the fact articles need to be compelling, but they also need to sell if you're trying to make money online. There are many elements of copy you can include to make your articles compelling and lead people to a certain action. You can create interest and increase action with things like:

•    Attention grabbing headlines and subheadings (These draw the reader in and leave them wanting to know more) 
•    A hook line (This will keep them reading)

Keep in mind that everyone is very busy these days, if you want to get your article read from beginning to end, you will have a higher chance of success when you add a bit of creative copywriting.

Lead Your Readers Onward

If you remember nothing else about people who buy online, remember this:

You will make more money when you TELL your reader what to do next!

Yes, we humans are fickle creatures. Even if your reader thinks she knows what to do next, that doesn’t mean she will do it. Always remember to tell your readers what to do or where to go after they’ve finished reading your article. Because, believe it or not, even when they know what they want or what they should be doing next, Internet users are indecisive. Like a child who is just learning the ways of the world, your reader needs to be taken by the hand and led to the next step.

For instance, if you want your reader to visit your website to learn more about your product or service; send them there. If you would like your reader to complete a survey or give their opinion on the topic they just finished reading about, tell them where to go to do so.

This is where your author or resource box comes into play and can quickly become your best friend. Use this area to tell a bit about yourself or your website, and give your readers something to do. Give them a clear call to action.

Writing an article is not difficult as long as you put the right strategies in place. Know what information is relevant to your target audience. Be as well versed in the area you’re writing about as you can in order to provide superior information. Next, create an outline to help keep you organized and focused. Throw in a bit of captivating copy to create interest and keep them reading. Finally, tell them exactly what you want them to do next to achieve maximum benefits from your article marketing efforts.

Article Marketing Miracles

Internet Marketing offers limitless opportunities for income creation by accessing the power of the World Wide Web.  With access to the online masses, you have the potential to reach an unimaginably immense audience with your products, marketing and promotions.  But how do you begin to tap into the power of the internet?  PPC, or pay-per-click ads, although popular, are expensive.  Used incorrectly, these can result in a tremendous loss of money and the traffic can dry up as soon as the investment capital does.  Enter article marketing – a free way to reach thousands of people very quickly, bringing long-term traffic to your website on a daily basis.

So what is article marketing?  Put simply, article marketing is the writing of free articles that point back to your website or product.  These articles are submitted to article directories across the internet, and from there they can be used by other people for content on their websites, with the condition that your author bio box remains in tact.  This is the true beauty of article marketing – a few minutes of your time can yield months of results!

Let’s look at the basics.  An article is approximately one page of text, using Microsoft Word.  Articles generally contain between 400 and 700 words, and are informative and helpful to the target audience.  You can find word count programs on the internet.  My favorite is here - you paste your article into the box, click “Calculate Words”, and it immediately tells you how many words are in your article.  You can even take the code from this site and put it onto your own website.  It’s completely free.

When writing articles, stick to topics you know well.  Or find an article similar to the one you want to write, read it a couple of times, and then rewrite it entirely using your own words.  You can also get some ideas from several articles, and then combine them into a totally new article.  You can even purchase PLR (private label rights) articles and use them on your site as-is, or alter them and submit them to article sites (be careful with this one – you must change them enough to be unrecognizable from the original, or you will be flagged for duplicate content). 

To get your articles circulating on the internet, these are the most important sites available: Ezine Articles, Go Articles, and Article Dashboard.  These three, in my experience, have the most users and the most clout with Google.  They are all free to register with and submit articles to.  Just be sure to follow their rules (especially EzineArticles), to keep from having your account suspended or your articles rejected.

Finally, make sure you create a bio box that will draw readers to your site.  Your author bio should give a little info about you and give the reader incentive to come to your site.  This is where the traffic comes from, and the amount of traffic good articles can generate will blow you away!  Write useful articles, and you will find ezines and websites beginning to publish your articles, bringing in more traffic from their readers/visitors. 

So what are you waiting for?  Go write your first article, and get that traffic flowing!

Easy Adsense Money Through Article Marketing

One of the easiest ways to make money with articles is to get PLR articles, do an edit of them, and submit them to directories.  Everything can be easily outsourced, so this won't take a lot of time.

Take a look at this...

There is no charge to join and you'll make 50% of the Adsense money that comes in.

Plus, you'll be able to put your own links at the bottom the the articles you submit and get traffic to your sites that way.

Pretty easy... 

If you're wondering about rewrites, you can find somebody on Elance or Scriptlance to do them for about $3.

THE PLAN...

1. Sign up for Info Sweet. (it's free)

2. Get some PLR articles.  

3. Have somebody at Scriptlance rewrite those articles and submit them for you.

Easy.