Writing content for your online business can be a time consuming and daunting task. If it is something that is not your passion or you truly don’t enjoy doing, hiring a ghostwriter is a great solution. These content professionals will write content for you based on your specifications, and you will own 100% exclusive rights to use it as you wish.
Many of us in the internet marketing profession are familiar with the phrase “Content is king”. What that translates to is, if you have fantastic content, your chance of success in your online business is good. However, if you don't have good content, your success on the internet is pretty much doomed.
Making the informed decision to hire a good ghostwriter may be the kick start your business needs to begin to flourish.
Quick Tip #1: Ask for References
As we know in any profession in life, there are good representatives, mediocre representatives and some pretty terrible representatives. This holds the same with the ghostwriting profession. Since you want the best for your business it's always best to ask for references. This will help you discover those who are truly great content producers, and weed out those who just don't have great talent for researching or writing.
Your online friends or business associates who have outsourced their writing successfully are excellent people to ask for a recommendation. If you're at a loss you can go to online marketing forums to see if anyone can steer you in the right direction. You'll likely get several different names, but you can visit the writers' websites to make your own informed decision.
You can also visit sites like eLance.com or Shelancers.com, and search Google.com for ghostwriters, too.
Quick Tip #2: Ask to see Samples
Though references are a good starting point, it is also smart to obtain writing samples before spending money on a ghostwriter. Even if you get a recommendation for a ghostwriter from a friend, you may later find out that you are not happy with her style of writing. The reference you received may have been from a trusted colleague or friend, but remember that everyone has different tastes and preferences in writing styles.
Start by requesting three samples from any potential ghostwriters, and, if you can, get samples written about your chosen niche. Once received, compare the articles and see “voice” or “style” you feel most drawn to. Of course grammar and spelling and quality of information should be taken into consideration as well.
Quick Tip #3: Be Clear About What You Want
A ghostwriter’s purpose is to write the work as if you had written it, if you had the time or inclination to do it yourself. If you assign a ghostwriter a task and say "do what you want with it", you may be disappointed with the results. By simply giving the writer some keywords or a brief outline, you can help them succeed which will ensure that you receive the content that you want.
Another good point is to be clear about any style or tone preferences that you may have. It will make the process go easier and it will make the relationship with your ghostwriter that much stronger. Providing samples of content that you do like will also help. Remember, we all make mistakes but conveying a clear purpose and expectations will make those mistakes less.
Quick Tip #4: Be Realistic With Prices
If you are developing a business while working on a tight budget, you may decide to hire an inexpensive ghostwriter. This may not be the best option in the long run, as the quality may be lacking and represent your business poorly. Of course, some excellent writers get their start by offering incredibly low prices, so you can find exceptions. However, for the most part, you oftentimes get what you pay for.
Thankfully, you don't have to be extremely wealthy to afford a ghostwriter, either. There are many reasonably-priced writers that do excellent work for a modest price. It is in your best interest to always do your research, collect references and ask for samples before considering employing any ghostwriter, no matter what their fee may be.
Hiring a ghostwriter is a great way to accomplish more in your business by doing less hands-on work. If you take the time to find a good ghostwriter who has quality samples, delivers work in the style you prefer, and has prices within your allocated budget, you will be on the road to working less and profiting more.